The Dugout

Welcome to The Dugout: The tactical heart of Starlet Media.

Home of our Guides, Reviews and Creative Inspiration.

The Game Plan

Your Matchday Strategy

Taking your child to a major football stadium requires more than just a ticket; it requires a plan!

From navigating strict bag policies and finding family-friendly seating, to parking hacks and tips on where to eat, these guides are built from real-world trial and error to make your visit seamless.

Scouting Reports

The Honest Parent Verdict

Is it worth the time and money?

We provide analytical, parent-first reviews of football experiences and gear.

Whether we’re testing out interactive venues like TOCA Social or assessing the latest matchday essentials, we do the scouting so you can make the best call for your young fan.

Home Turf

Creative Inspiration for Football Families

The beautiful game doesn't end at the final whistle.

From planning the ultimate ‘Football Legends’ birthday party to finding unique celebration ideas, we share creative resources and tips to bring the excitement of football into your home life.

Meet the Gaffer: Rob Swan

I'm a life-long football lover, football writer by trade and a dad of three young children - including my football-mad eldest, Ryan.

Starlet Media was born from the realisation that navigating the world of youth football can be challenging for both new’ish and experienced parents.

I combine my background in sports media with real-world parenting experience to give you the tactics board you actually need.